Banca de DEFESA: DALVELIGIA OLIVEIRA MARQUES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : DALVELIGIA OLIVEIRA MARQUES
DATA : 18/12/2020
HORA: 15:00
LOCAL: SALA VÍDEO CONFERENCIA
TÍTULO:

THE RELEVANCE OF INFORMATION TECHNOLOGY IN THE COMMUNICATION DISSEMINATION PROCESS AT THE FEDERAL UNIVERSITY OF CARIRI (UFCA)

PALAVRAS-CHAVES:

Internal Communication; Information; App; Events.

PÁGINAS: 166
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Ciência da Informação
RESUMO:

The present work deals with the study on the institutional communication process of the Federal University of Cariri (UFCA). The objective of the research is to analyze the institutional communication of UFCA with its public (students, employees and collaborators), highlighting and exploring the media tools used by the institution and thus detect requirements for the construction of the product for purposes directed to a Proposal in the Format of a Application Development Manual for improving disclosure related to the communication of events at UFCA / Campus Juazeiro do Norte. Therefore, this project starts from the following problem; How can new information and communication technologies contribute so that information is effectively disseminated to the community and its users within UFCA? Presenting as specific objectives the following formulations: To verify which are the technological means implanted within the university, effectively, in the communicational process; Describe the difficulties recognized by the respondents in the search for information about events at UFCA; List respondents' suggestions for improvements in disclosure for internal communication of event information at UFCA. This study is justified by the speed of technological innovations, leveraging the means of communication for the dissemination of information by that institution. As for the methodological procedures, they focus on being a research with exploratory, descriptive, and qualitative approach, as a technical procedure, constituting a bibliographic and documentary review using books, journals, articles and publications on the UFCA website with based on the deductive method, worked on and deepened the concepts of information and knowledge management, communication, digital communication and smartphone. Data collection was developed through a questionnaire applied to users, with 15 (fifteen) objective questions and 1 (one) subjective question directed to students, servers and employees at UFCA on the Juazeiro do Norte campus. The sample occurred due to accessibility, the invitation was addressed to students, servers and employees of the Juazeiro do Norte-CE campus by sending the online questionnaire to e-mails via the Google Forms form. The discussion of the results showed in the analysis of the data in a quantitative way considering the objective and qualitative questions regarding the subjective question. With the results obtained through the investigation, the weight and relevance of these means of communication dissemination for the optimization of processes and improvement of communication and dissemination with speed and effectiveness were demonstrated. In addition, it brought a mapping of the existing means of communication at UFCA. Thus, a manual with the Application Development Proposal was prepared as the final product with the requirements sought by the survey respondents for the elaboration of an application, which can effectively distribute communication within the Federal University of Cariri, and thus reduce / remedy possible communication failures existing within this institution.

MEMBROS DA BANCA:
Externo ao Programa - 1359945 - ELIAS PEREIRA LOPES JUNIOR
Interno - 1676696 - ELIENY DO NASCIMENTO SILVA
Presidente - 1166390 - MARCUS VINICIUS DE OLIVEIRA BRASIL