FORRÓ X FORRÓ: Memory Legacy by Luiz Gonzaga and the Transformations Imposed by the
Cultural Industry.
Memory. Music. Traditional Forró. Electronic Forró. Cultural Industry.
Music has a profound influence on people's lives, regardless of age and cultural context. In the Northeast,
several singers have highlighted the daily life of the sertanejo, highlighting one - Luiz Gonzaga do
Nascimento. With his partner Humberto Teixeira, he created the baião, later known as forró, being widely
spread in the 50s and 60s. Forró reached the four corners of Brazil, with a greater presence in the Northeast.
While Gonzaga was alive, forró had a more regionalist characteristic, focused on the themes of local
culture. With his death, however, there were changes. The number of people present at the parties, for
example, previously smaller, with the presence of the famous trio - accordion, triangle and zabumba - was
replaced by a larger structure, with the presence of electronic instruments. Some electronic forró bands
promote a true show business - with a gigantic structure, with guitars, drums, last generation sound
equipment. The changes went beyond - they were not limited to the aspect of the sound structure - there was
a change in the theme. With Luiz Gonzaga, music was much more marked by the history of the sertanejo,
the rural exodus, the problems of the northeast, its courage, its nordestinity, its cultural manifestations.
Now, with the electronic, electric or stylized forró, the songs speak of vaqueja, maintaining, however, the
motto - love, party, sex. This work focuses on the memory of two icons of Forró: Side A, Traditional Forró,
with its main representative, Luiz Gonzaga; and Side B, has the entrepreneur Emanoel Gurgel, creator of
Electronic Forró. On Side A, the aim is to trace the biography, influences and representativeness of the
King of Baião, in addition to pointing out his main partners and followers. On Side B, in turn, it seeks to
discuss the emergence of the Electronic Forró, which began in the 1990s, with businessman Emanoel
Gurgel, and highlight the role of Somzoom Sat in the dissemination of the genre. In addition, we discuss the
performance of the cultural industry and the changes that have occurred with technological developments. It
is an eminently bibliographical work, approaching the break in the gender, with the emergence of the
electronic forró. The direct action of the Cultural Industry, intensified with the technological advances, has
provoked changes in the cultural environment, mainly in music.