Banca de QUALIFICAÇÃO: JOSE SOBREIRA TEIXEIRA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : JOSE SOBREIRA TEIXEIRA
DATA : 16/05/2019
HORA: 16:00
LOCAL: Campus Juazeiro do Norte (Sala a definir)
TÍTULO:

CASE STUDY: MARKETING PRACTICES TO ENCOURAGE E-BOOK READING ON THE PLATFORM OF A UNIVERSITY CENTER OF JUAZEIRO DO NORTE / CE

PALAVRAS-CHAVES:

Digital Book. Marketing. Library. Platform

PÁGINAS: 61
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Ciência da Informação
RESUMO:

This dissertation has as general objective to study the incentives given to the 

open book portals of a University Center of Juazeiro do Norte - Ceará and has
as specific objectives: to analyze the positive and negative consequences of
access to the open book in these platforms; check the students' level of
knowledge about open book access platforms; understand the practice of
reading the digital book, its implications and particularities, and identify
marketing tools within those libraries. The research is Qualitative - Quantitative.
The digital book is already a constant reality in the lives of many readers,
consequently many libraries have already joined and will adhere to this practice
of reading, before this painting emphasizes how the platform of this institution is
helping its readers and collaborators, this platform is being efficient and
effective

MEMBROS DA BANCA:
Presidente - 2166390 - MARCUS VINICIUS DE OLIVEIRA BRASIL
Interno - 1676696 - ELIENY DO NASCIMENTO SILVA
Externo ao Programa - 2423349 - ALANDEY SEVERO LEITE DA SILVA