Banca de DEFESA: MARIA LUANA DE MELO
Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.STUDENT : MARIA LUANA DE MELO
DATE: 26/07/2023
TIME: 19:00
LOCAL: Google Meeting
TITLE:
MANAGEMENT OF INFORMATION AND KNOWLEDGE AND INTELLIGENCE COMPETITIVE IN UNIVERSITY LIBRARIES: application and analysis
KEY WORDS:
Information Flow. Knowledge management. UniversityLibraries. Decision Making.
PAGES: 110
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUBÁREA: Biblioteconomia
SPECIALTY: Processos de Disseminação da Informação
SUMMARY:
In today's information age, the way organizations are managed has been transformed, making data, information, and knowledge increasingly valuable in an information and knowledge society. In this context, knowledge management has been widely debated and implemented as a strategy for success in a competitive market. For this, it is essential that organizations develop a culture that promotes the effective management of knowledge and intelligence, since these factors directly influence the performance and ability to achieve strategic objectives. Thus, it is necessary to invest in practices that value the management of knowledge and intelligence, allowing the company to have a competitive edge. Given this, the study proposes to investigate how information units, specifically libraries, have managed knowledge and applied competitive intelligence strategies. To achieve this goal, the research will be exploratory and qualitative approach, carried out in the library system of the regional university of Cariri - Urca. A digital questionnaire will be applied, through Google forms, with the director and the librarian responsible for the central library and the university sector. The data collected will be organized and analyzed through content analysis, allowing to diagnose knowledge management in the context of the libraries studied and to draw a model applicable to any and all units of information that wish to manage knowledge as a valuable asset. Thus, the research seeks to understand how knowledge management occurs and the use of competitive intelligence strategies by information units, identifying existing processes and proposing a manual of practices in knowledge management. With this, it is expected to contribute to the improvement of the processes and services of the information units and to the development of an environment of knowledge and competitive intelligence in the academic and business sphere.
BANKING MEMBERS:
Presidente - MARCUS VINICIUS DE OLIVEIRA BRASIL
Interno - DENYSSON AXEL RIBEIRO MOTA
Interna - MARIA CLEIDE RODRIGUES BERNARDINO
Externo à Instituição - ALANDEY SEVERO LEITE DA SILVA - UFPB